Articulate · LP Lab · claim.dynamo.co.uk candidates

Five landing pages, five defensible bets

Each variant targets a distinct segment with a distinct conversion hypothesis, grounded in a 78-site market probe and live funnel capture. Every page carries Emily live on a PCP brain (bottom-right) — same engine as the live demo, different knowledge pack, proving the swappable-brain architecture. Conversion rationale is printed at the foot of each page.

V1
Reg-plate first

The market-converged pattern, done properly — plate above the fold, zero PII, chat takeover.

Mass-market · paid social
V2
Calculator first

Value before ask. A number (caveated to death) before a single field.

Sceptical researchers
V3
Compliance-led trust

The page that answers the three questions claims firms dodge. The one the Dynamo board signs.

Cautious · owned database
V4
Conversational (Emily)

No form at all. The conversation IS the funnel. Nobody else in the 78 does this.

WhatsApp-native · warm clicks
V5
Honest queue

True urgency only: scheme paused, queue real. Total Claim framing, sharpened.

Queue-aware pragmatists
Demo grade: copy is solicitor-unreviewed, figures FCA-sourced with caveats, branding deliberately neutral ("candidate for claim.dynamo.co.uk"). Production pass adds: Dynamo brand + photography (Higgsfield, once an anchor library exists), real soft-search integration, and sign-off via the partner firm. A/B priority on warm database traffic: v3 vs v4 first — they fit the owned-audience play; v1/v2/v5 are paid-traffic shapes.
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