ARTICULATE DEMO — candidate for claim.dynamo.co.uk · not a live service · ← back to LP lab

Was your car finance
quietly overcharging you?

12.1 million UK agreements included commission the FCA says was often hidden. Enter your reg — we'll show you what we can check, with no credit-score impact.

GB
No credit-score impactNo paperwork neededNo win, no fee — FCA-cappedAsk Emily anything first

How it works

1Your reg confirms the carIt's how most people remember their finance — we work backwards from there.
2Soft search finds agreementsEvery PCP/HP agreement since 2007, even ones you've forgotten. No score impact.
3The law firm takes overSRA-regulated solicitors assess eligibility and handle everything.
You do not need us. You can complain directly to your lender for free, and escalate to the Financial Ombudsman Service for free. Under the FCA scheme, lenders must contact eligible customers anyway. We exist for people who want the searching, paperwork and chasing handled — on a no-win-no-fee basis with FCA-capped fees.

Honest status: the FCA redress scheme (PS26/3) is currently paused under legal challenge, with a Tribunal decision expected around November 2026. Registering now means your paperwork is ready if and when it proceeds — it does not mean money now.

Why this version exists — CRO defence (internal)

Target segmentMass-market drivers 30–55, paid-social traffic, low patience
HypothesisPlate-first beats name-first on engagement because it feels like checking, not committing
Pattern evidence7 of the top 10 funnels lead with the plate (funnel gallery); Dynamo gets 60–70 reg-request calls weekly — drivers think in plates
Friction designZero PII above the fold; plate is engaging but not sensitive; PII gate at step 2 = market standard
Test metricForm-start rate + chat-open rate vs v2/v5
RiskPlate sets a "lookup" expectation — the soft search needs name/DOB later; manage in chat handoff
Emily — AI assistant · demo · guardrails on · you can also claim free yourself
guardrails: 6 checks active on every reply