ARTICULATE DEMO — candidate for claim.dynamo.co.uk · not a live service · ← back to LP lab

Read this before you sign
with any claims firm.

Including us. Three things every claims company hopes you won't ask — answered first.

FCA-regulated chainFees capped by the FCAWe'll tell you when NOT to use us
1Can I do this free?Yes. Direct to your lender, then the Financial Ombudsman. Costs nothing, and lenders must contact eligible customers anyway. If you're comfortable with forms and chasing — do that.
2So why use anyone?The soft search finds agreements you've forgotten, the paperwork gets done once, properly, and an SRA solicitor handles disputes. You trade a capped fee for time and completeness.
3What's the catch with "no win, no fee"?If you win, the fee is 15–30% depending on redress size — capped by the FCA. If you cancel after the 14-day cooling-off, charges can apply. We put this in writing before you sign anything.

Honest status: the FCA redress scheme (PS26/3) is currently paused under legal challenge, with a Tribunal decision expected around November 2026. Registering now means your paperwork is ready if and when it proceeds — it does not mean money now.

Why this version exists — CRO defence (internal)

Target segmentOlder, cautious, previously burnt by CMC cold-calls; the Dynamo letter/email audience
HypothesisRadical candour converts fewer but cleaner cases at lower CAC on warm, owned-database traffic
Pattern evidence50 of 70 probed sites hide the free route; in an FCA/SRA enforcement wave, the compliant lander is the durable one — and trust IS the conversion lever for burnt audiences
Brand fitThis is the only version an FCA-scarred client (Dynamo, £400k investigation) signs off without flinching — it is also Consumer-Duty-proof
Test metricLower CTR, higher LOA completion + lowest complaint rate; measure cost per CLEAN case, not per lead
RiskHonesty reduces top-of-funnel volume — wrong lander for cold paid traffic, right one for the owned database
Emily — AI assistant · demo · guardrails on · you can also claim free yourself
guardrails: 6 checks active on every reply